Kurs 1109

Effective Visual Communication of Science

How to visually communicate your scientific ideas

Präsenzseminar
 

For the last five years, I’ve been studying how to effectively communicate complex messages. My primary focus has been the visual aspect, however, I eclectically collect all best practices from communication experts no matter their field of application (persuasion, graphic design, photography, journalism, marketing etc.). My only criteria are (1) does it work, (2) can scientists use it to improve our communication.

Together, we will explore the principles of visual communication and apply them directly to your scientific publications (papers, theses, posters, slides, grant proposals). The main goal of the course is to learn how human visual perception works and how we can use that knowledge to more effectively communicate scientific results and ideas.

 

DAY 1 (9 am – 5 pm)

  • Structuring the message to simplify comprehension
  • Communicating with scientific vs non-scientific audiences
  • Visual perception and what we find intuitive
  • Visual organization: how to structure to simplify comprehension
  • Eye-flow: effortlessly guide the audience through the design
  • Colors: how to amplify, not ‘fancify’
  • Typography: how to create legibility, structure and aesthetics
  • Visual consistency: how to make multiple figures follow the same style


DAY 2 (9 am – 5 pm)

  • Conference posters: strategy for creating posters that attract and explain
  • Slides that don’t distract and amplify your messages when presenting
  • Data visualizations: true, clear, and good looking presentation of data
  • Project proposals: structure and visually enhance to help the evaluator
  • Digital image file-types: the best use of vector and raster images

 

  • Graduate students (or advanced MSc students)
  • PhD students
  • Postdocs
  • Any researcher who publishes (professors are also welcome)

Formal requirements

Staff of HFU or member of HFU-Promotionskolleg

Knowledge requirements

Some knowledge of scientific communication (journal paper, scientific poster, PowerPoint presentation)

Technical requirements

Participants bring their drawing utensils (various pens, pencils, felt pens of different types, widths, colors), rulers etc. A paper/proposal you are currently working on or one that is typical for your research.

  • Learn which graphic design principles are most useful for communicating science.
  • Use these principles to draw graphical abstracts for your own research communication.
  • Learn to create clear, true, and meaningful data visualizations.
  • Learn to create visually consistent journal papers and project proposals.
  • Learn to create a conference poster that is good looking and easy to understand.
  • Learn to amplify your message when presenting with slides.
Dozenten
Dr. Jernej Zupanc
Ansprechpersonen
Sabine Heizmann
07723 920 2680
Dr. Thomas Jechle
07723 920 2670
Dr. Thorsten Fitzon
07723 920-2105
Starttermin
02.12.2019
Endtermin
03.12.2019
Termindetails
02.12.2019, 09:00 - 17:00 Uhr
03.12.2019, 09:00 - 17:00 Uhr
Anmeldefrist
04.11.2019
Dauer
2 Tage
Veranstaltungsorte
  • Furtwangen
ECTS-Punkte
 
Veranstaltungsform
Präsenzseminar
Max. Teilnehmerzahl
14
Preis
kostenlos für Lehrende an der Hochschule Furtwangen
Ermäßigter Preis
 
Veranstaltungsflyer

04.11.2019
183622692306B94EF510C971E011DAD494B5FA25
kostenlos für Lehrende an der Hochschule Furtwangen
open
03.12.2019
02.12.2019
How to visually communicate your scientific ideas
Termin nicht fixiert 
Tutoren